Tracking Results from SEO Resellers Made Easy

An agency that sells search engine optimization services to a digital marketer who offers the same to the final clients is known as an SEO reseller agency. The professionals here are outsourced with certain organic marketing tasks that digital marketers can’t perform on their own. Since it’s an outsourcing deal, the brand name attached to the services is that of the digital marketer not that of the reseller. These services are also popularly called white-label. One misconception that has been believed by many about the services offered by a white label company is they only offer link building services. However, on the contrary, digital marketers can count on them for any SEO service as these agencies possess high-skilled and knowledgeable professionals who excel in every facet of the SEO reseller program.

The need for a white label company has sky-rocketed recently, influencing many tech-geeks to pursue a career in this business. They have become a conducive part of digital marketing agencies that not only outsource to them but also partner with them to handle what’s critical in the ultimate client’s marketing campaign. One can find the right reseller through a little homework such as by looking for reviews and references, work experience, number of clients and expertise, payment structure and cost, communication quality, and test drive facility of different options available. Once the right partner is by your side, here’s how you can track the results from them.

Constant Communication

Businesses rely on digital marketers and digital marketers rely on resellers. Hence, whatever needs to be done in the next few months to ramp up the link network of a website must be conveyed to the white label services right away. Though these agencies remain in constant touch with the marketers, providing them with weekly reports and analysis, there must be a compulsive interaction between both the parties akin to algorithm updates. The white label agencies must keep the marketers abreast of what’s happening in the SEO industry, so they can introduce the necessary tweaks in the existing campaign strategy.

Backlink Assessment

Buying links or earning poor links is a black-hat tactic that violates search engine optimization ethics and is prone to be penalized. Hence, digital marketers need to dwell in the process themselves and check if the backlinks created by the resellers for their ultimate clients’ websites contain the desired quality. Besides quality, quantity also must be checked. It is essential to ensure the backlinks meet the service level agreement, for instance, if the deal was made for 40+ links, they must not be any number lesser than that.

Ranking and Organic Traffic Tracking

There are various rank and organic traffic tracking tools available on the internet. These tools also help in keeping a check of resellers’ activities. Since everything in the search engine optimization industry boils down to better ranking, it’s like an additional effort from the part of the digital marketers that helps them keep a track of progress on the client’s website.

The services of SEO resellers are a dime-a-dozen and a savior of many modern time startups. Once partnered with them, digital marketers can serve their clients with exceptional and satisfactory services. But nothing they do to track the results is worthwhile without constant communication, backlink Assessment, and rank tracking.